The presence of social media is not only used by someone to communicate with
other people but also to present oneself with certain goals. The appearance of
celebgram and vloggers has shown that social media is a place to show oneself
in front of others. This study aims to describe the impression management
vlogger in the "Kumit Project" account on social media by using a dramaturgy
approach. The observation units in this study were the Kumit Project’s accounts
on Instagram and Youtube. This qualitative descriptive study used the Erving
Goffman dramaturgical analysis approach. The results showed that when on the
front stage, Kumit Project, through its actors Madkucil and Cimit, performed
impression management to create an impression on their audience. While on the
back stage, Kumit Project was a team with the actors Madkucil and Cimit, whom
the relationship as lovers was portrayed as the front stage. The drama that they
played on the front stage is a real picture like the one on the back with additional
background settings to add to the dramatization.
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May