The phenomenon of crowdfunding now becomes an interesting experience because of its success in raising a huge amount of funds from civil society to overcome social issues. In fact, the aid flows voluntarily even with no driven force. Some cases are free Umroh facility as well as grant money for a police officer named Bripka Ase Kusmana by Cipanas residents, fundraising for elderly couples with down syndrome children in Kulon Progo, and crowdfunding for the payment of diyath for Indonesian worker from Ungaran. These kinds of behaviors cannot be separated from the presence of the civic engagement which allegedly new media plays an important role in construct, develop, and reinforce on it. In this paper, the qualitative-explorative investigation was conducted not only focuses on the motive of the civic engagement but also how its patterns occur therewith the possible impacts it may cause. Meanwhile, two fundamental theories, i.e., civic engagement, and social action media theory, were used to analyze the collected data. The results show that the civic engagement in civil society builds up not only were catalyzed by the media, and emerging of past issues but also because of the use of marginalization issues in generating empathic feeling as civilians.