Instagram marks the importance of participatory culture in the era of new media. This paper aims to examine the complex notion of privacy in regards to children’s privacy that were made famous (by their parents) through Instagram with the selebgram phenomenon. By examining the data gathered using #selebgram and underlining the self-presentation perspective in the study of the psychological communication, the results show that parents have their own motives and goal when uploading their child’s fotos on Instagram. Consequently, the childs have to lose their privacy in cyberspace and of course, the information is vulnerable to crime.
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