MULTI ETHICAL PROBLEMS DALAM BISNIS MULTI LEVEL MARKETING (Studi Kasus Akun Facebook WW)
This research seeks to reveal multi ethical problems that appear in the content of the message communication Facebook account WW by using qualitative research methodology. The content of messages is analyzed with a qualitative content analysis methods, while the case studies were chosen because researchers focus on one Facebook account, that belongs to the WW is MLM businesses PT HWI. Although the assessment of ethical and unethical it cannot be measured independently valid, but researchers trying to expose some important aspects in the economic aspect, namely, business, legal, and moral. Then analyzed using the concepts of ethical utilitarianism. As a result, there are three findings in ethical problems.